Appentra is pleased to announce the appointment of Harry Dehaly as Head of Global Sales and Marketing, based in Boston.
Harry has over 30 years of experience in Sales, Marketing and Business development, with a proven track record in meeting and exceeding sales targets across multiple industry verticals and geographies with creation and execution of direct and channel sales strategies. Effective expertise in deep technical product/consultancy positioning, marketing, and solution selling to embedded industries including industry verticals like Aerospace, Automotive, Financial Services, Telecoms, and Semiconductors. He also participated in successful Merges & Acquisitions.
With a wealth of experience in the static analysis tools market and focus on business development at an international level, he has lived in multiple countries and has identified, onboarded and enabled channels across Asia creating repeatable revenue streams for stakeholders.
Before joining Appentra, Harry was CEO US Operations in PRQA, which was sold to Perforce, and Global Sales Director in DefenseCode.
His mission will be the definition and implementation of the commercial and marketing strategy as well as the development of new clients, products and services.
I am very pleased that Harry Dehaly has joined Appentra. His knowledge of the markets that we serve along with his experience in global sales will support the evolution and growth of the company,” said Manuel Arenaz, CEO of Appentra
I am very pleased to take the responsibility of the global sales and marketing for Appentra business and to continue the long-standing good cooperation with all stakeholders in my new function,” said Harry Dehaly.
Appentra is a Deep Tech global company that delivers products based on the Parallelware Artificial Intelligence (AI) engine for static code analysis specializing in performance. Today Appentra delivers the Parallelware Analyzer software, a new static code analyzer specializing in performance to take advantage of vectorization and parallel computing across a variety of multicore processors. For more information, see www.appentra.com.